The Lumberjack World Championships is an international competition that is held each summer at Lumberjack Bowl in Hayward, WI. Over 100 athletes compete in sawing, chopping, speed climbing, log rolling, boom-running and more.
This direction focuses on the excitement and movement that this event holds. This visual direction also steers away from the traditional lumberjack aesthetic and more toward a sleek, clean style. This direction uses large bold type and bold colors to convey the energy and excitement that this event brings to its audience and competitors.
for: Identity and Symbols (GDES3352) at the University of Minnesota
Date: Fall 2020
Adobe App(s) used: Illustrator & Photoshop
